Select an SEO specialist

SEO or search engine optimization is the buzzword on the internet and an SEO specialist is someone who helps keep the buzzword alive. In more technical terms, an SEO specialist is someone who has acquired a deep understanding and knowledge of how various search engines work and has the ability to use this knowledge to their advantage. What SEO specialists can do is use their experience and knowledge to get your website in the top positions for various specific keywords by applying various methods. The SEO specialist is often also referred to as the internet marketer, the web marketer, the e-marketer, the SEO expert, the SEO guru, or even the SEO consultant. There are different aspects to consider when looking for or choosing an SEO specialist to improve the overall internet ranking and visibility of your business. The various aspects are: o An SEO specialist should have a reputation or a good deal of experience in handling successful website optimization. The specialist should have a history of handling different types of design features, as well as development languages. Always be sure to ask for client references and check their portfolio. o The SEO specialist will be solely responsible for how your site will be displayed on various search engines and directories. You need to measure how good the SEO expert is and how much visibility they can give you on various search engines so that you can get high targeted traffic and have a good ROI. o The goal of every search engine marketing / SEM campaign is long-term results that are sustainable and effective. This basically means that your SEO specialist should avoid using anything that most search engines consider spam. o Should your SEO specialist have complete knowledge of what the ranking criteria of the most popular or top search engines are and what kind of offers they have? o Last but not least, one of the most important aspects is that the SEO specialist must be able to use all the different methods of combining the various search engine optimization methods so that he can get the maximum benefit. The various methods you can incorporate include: a) Keyword-based content: find the main keywords and implementation in your web copy and links. b) Navigation: Make sure your website has easy to understand navigation and an optimized layout. c) Tags: Meta tags, alternate image tags, and individualized titles are important for classification purposes. The SEO expert should be able to ensure that it is embedded in the code. d) Code - The cleaner, bug-free and smaller your website code is, the more easily it will be identified by search engines and it will also make your website look good. e) Sitemap: The sitemap is like a guide to the various pages of your website and will help search engines and visitors to locate the different pages of your website. f) Link Popularity - You should be able to link your website to other relevant reputable websites. g) Social Media Marketing: a relatively new concept, it is an integral part of SEO. Always make sure that the SEO specialist you are speaking with is familiar with the various platforms on which social media marketing can be implemented. h) PPC: The SEO specialist should be able to guide you through an effective PPC campaign so that you can get maximum traffic to your website and generate income.